Why write a blog post?

Thousands of websites offer services or goods, to stand out, a blog post is essential.

Most people choose their business by surfing the web. The person doing research on the internet will be faced with several choices. He will research each company and choose the company that suits him best. Most of the time, he only looks at the first ones. It is therefore very important to rank as high as possible in the search engine list.

A post can:

Demonstrate your expertise

By regularly publishing on topics related to your activity. You gain the trust of your readers and become an expert in the field. Future customers will trust you more easily.

Strengthen the brand image

With a blog, you demonstrate your know-how. You can talk about your values and answer
questions your customers have. The themes of your articles could be:

The advantages of choosing your business: ecology, sustainability, local craftsmanship, proximity or others;

Your expertise: explanatory or tutorials demonstrating good knowledge of the profession and the product, discussions on which methods to choose.

Build customer loyalty and attract new customers

By allowing comments, you talk with your readers. You will discover their interests and issues are and can strengthen your expertise by meeting their expectations. The tone you use in your articles brings you closer to your customers. It humanizes your business.

If your readers like your articles, they will continue to visit your site. They will talk about you and republish your posts on social networks. A snowball effect that can attract new customers.

A newsletter for your customers will also allow you to promote your articles and products

Energize your website

The pages of your website will rarely change. With articles, you breathe life into your website. By regularly adding posts, you encourage your future customers to return to your site. In addition, as search engines continually scan the internet to see what is new, there is a good chance that they will notice your new article and place you higher in their rankings.

Reference

An article with the right keywords will also increase the number of chances that your site appears at the top of the search page.

Backlinking

A quality article could be referenced elsewhere. People who click on the reference will be redirected to your website.

Why not just post on social media?

A post on social networks has a limited lifespan, sometimes even very short. The article will remain on your site and can be read even years later. It is a good idea to promote your articles on social networks as your articles will have a greater reach.

The more articles you put on your site, the more notoriety you gain and the more chance you have of being selected by search engines.

It is essential that your articles are well written and referenced. Choosing a freelance copywriter to write your articles gives you the opportunity to hire an expert who will promote your business without having to pay a monthly salary.

I can help you write your blog posts. You can contact me here.